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Shops poorly accessible via Internet E-mail

Washington (Reuters) - The major retail chains are not easily accessible via the Internet. Nearly half of the chains give customers no opportunity to ask questions via e-mail or give no response.


This is demonstrated by research commissioned by Elsevier Retail, which was presented Tuesday. The magazine examined 75 chains. Of these, 33 were badly from the bus when it comes to accessibility via the Internet.

Xenos and as retailers include Gamma totally inaccessible via the Internet, according to the researchers. Some chains use their website mainly as advertising and offer customers no opportunity to ask questions.

Telephone accessibility

Also on the telephone accessibility suspended much. For large groups as Media Markt and It's better to go to the store to go. There, according to research with customers in so-called mystery shoppers generally fairly well helped.

The best scores in terms of accessibility and service the spectacle chain Bril Service. Also BCC (consumer electronics), Douglas (perfume) and Carpet Right (floor) are good from the bus.

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