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Two Dutch international brands in Top 100 E-mail
Amsterdam, April 23, 2007. Millward Brown is today publishing the annual BRANDZ (tm) Global Top 100 Powerful Brands. Here are this year two Dutch brands represented one more than last year. The origin of the Dutch financial service providers: ING (53rd place) and ABN AMRO (new in the list at position 95). Google, the list and thus onttroont Microsoft last year held the first position (currently number 3). General Electric, the second place.

The Global Top 100 is determined by the dollar value of brands based on financial figures (Bloomberg) and the fire performance (based on audience research). The top 10 is as follows.

1. Google $ 66.4 bln
2. General Electric $ 61.9 bln
3. Microsoft $ 55.0 billion
4. Coca-Cola $ 44.1 bln
5. China Mobile $ 41.2 bln
6. Marlboro $ 39.2 bln
7. Wal-Mart $ 36.9 bln
8. Citi $ 33.7 bln
9. IBM $ 33.6 bln
10. Toyota $ 33.4 bln
53. ING $ 11.5 bln
95 ABN AMRO's $ 5.6 bln
The overall top 100 and the complete report (with breakdown by country and product category) is available via / mboptimor

The brand value of ABN AMRO has hardly differs from that of Barclays ($ 6.6 billion).

It is the second time that the research firm Millward Brown BRANDZ (tm) Top100 together. The ranking is the only financial data of companies which are combined with survey data. For the latter makes use of the Millward Brown BRANDZ (tm) database, which each year worldwide more than one million consumers are interviewed on a total of 39,000 marks.

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