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Maximale hypotheek
There are no translations availableWilt u zakelijk gaan investeren? Of staat u op het punt een huis te kopen. Bereken dan zelf snel, makkelijk en overzichtelijk het bedrag dat u maximaal kunt lenen voor een hypotheek. Indien u weet wat u max...
Purchasing of new consumer E-mail
From Now you get a nice feeling, you want maximum power. And once the novelty of holding off, you again to buy that nice feeling to have. It is increasingly the case that not only buy the product itself, but the 'idea' that the product entails. We buy so-called good life. The motivation to buy is often the idea that buying is happier. You can buy beauty, security, intelligence, admiration.

Enough money to make ends meet and to do what you want is indeed necessary. But longer term (after a certain limit) shows that more money and buy more does not lead to greater satisfaction.

The purchase willingness of consumers is increasing. Confidence in the economy rises and uncertainty about their role in society. Men often do not know exactly where they are, what they mean for society. Especially because many job-hopping and little connection with a business, people increasingly get the feeling to be replaceable. This weather makes for uncertainty about their status. Through buy looking confirming that status. We can someone by clothing, car and house fast places. People display screen as it were. At a meeting immediately a picture on someone's person on the basis of appearance. Consume gives the feeling that they can reaffirm their identity. In this way manipulate so many people the image that others of them. We try to buy themselves an identity.

The uncertainty about status and role creates an urge to show how unique and at the time you are. If there are certain codes. For example, you bowlingtas and light blue cowboy boots, everyone knows that they are dealing with someone who is hip. And by that one bowlingtas you own (and the novelty soon finished). The codes are not universally shared.

The new consumer wants to distinguish itself, he / she wants to I-am-unique feeling of confidence. The authentic stuff you want through, however, a problem. You are not authentic, as it as such by others is recognized. This is why trends rapidly. Once all the bowlingtas course, there must be something unusual to you it can.

When it comes to money, people are generally very irrational. It is often relative differences and not the absolute difference. Find someone in the supermarket, for example, the difference between and cans of beans? 1.49 and that of? 1.99 greater than the difference between a car? 37,000 and a car? 39,000. Often people are not even stop!

"We are we,
We buy who we want to be
But we remain, we
Even if we wanted someone different. "

Source: Psychology Magazine

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