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RPB new study "Shopping in the Internet era ' E-mail
Shops in town disappear due to increase in internet shopping, the growing popularity of shopping via the Internet in the coming years will lead to significant changes in the shopping landscape. Especially in the inner cities, some shops, such as travel agencies, brown and white goods business, CD shops and bookstores, as a result of competition from the Internet even largely disappear from the streets.

This is one of the conclusions from the study today published RPB "Shopping in the Internet age." This study examined the effect of Internet shopping for consumers and retailers, for urban and rural areas, shopping, and for persons and goods. To date, the spatial impact of Internet shopping still. In the coming years, however, the spatial effects of the e-shopping ever more visible.

Biggest impact e-commerce for retailers in city and rural
Over the past years, the e-commerce between shops and consumers (B2C e-commerce) an unprecedented rise in the Netherlands. More and more people are looking product on the Internet, by the use of price comparison sites are also price conscious and buying over the internet. In 2005, the share of online sales in total retail sales was limited - about 2.8 percent - but in the next five years will be expected to increase to around 10 percent.

Of all the shopping in the Netherlands, especially the inner cities where the impact of e-shopping are greatest. Take both the number of shop visits and the number of purchases made off. For example, in 2006 42 percent of all purchases made via the Internet are purchased without the ability to e-shopping in the city were made. This decline has mainly to do with that just in the inner cities most shops e-commerce sensitive products such as white and brown goods, bookshops, travel agencies and CD cases. But the traditional retailers in rural areas are negative effects of the Internet shopping. Because consumers in rural areas in the vicinity less stores available, the possibility of internet shopping them many advantages. The traditional retailers in rural areas will see their sales decline. A decline in sales also often not compensated by an online sale of their products.

The neighborhood and district centers, where consumers get their daily shopping, the least affected by the emergence of e-commerce. While doing the daily shopping via the Internet is limited, these centers in the future adverse impact of e-shopping experience.

E-commerce leads to increased mobility
The rise of e-commerce has implications for some shopping, but also for people and goods. Thus, the growth of B2C e-commerce rather than lead to a decrease in mobility, but rather an increase, particularly in the goods. In 2006, nearly 80 percent of all B2C Internet purchases more goods to the Internet must purchase by consumers at home to be delivered.

In recent years, not only the market for B2C e-commerce, but also for C2C e-commerce: consumer marketing themselves used items through the Internet. Mobility effects of this form of e-commerce should not be underestimated, they are relatively worse than that of B2C e-commerce. These e-commerce consumers will potentially eleven times more frequently than e-commerce between shops and consumers to more passengers without a decline in the goods in return.

Threat for traditional retailers by e-shopping industry is dependent
The popularity of e-shopping is a very diverse industry. In 2006, mainly books, CDs, DVDs and videos, holidays and air tickets, and outerwear purchased via the Internet, but also brown and white goods. Used articles through the Internet even a whole new market. E-shoppers were buying for their Internet e-Tailer - retailers that market their products via the Internet - and the least traditional retailers. It is therefore especially the traditional shops in the above classes by the Internet shopping are threatened.

Sell Online retailer offers new opportunities
Besides the threats to the traditional e-commerce retailers offer them new opportunities. For example, for 14 percent of all Internet purchases, without the possibility of internet shopping likely would not have been purchased. Retailers need to invest in advanced Internet strategy, including online sales. The emergence of e-service where shoppers can pick up their purchase (known as collection and delivery points, CDP's), offers opportunities for traditional retailers. Approximately 25 percent of all consumers who in such a service to retrieve a package, it also purchases in that store. They are especially centers that benefit.

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